A new contest is up and running here on my blog! It’s pretty much a call to action as well.
Last Saturday, Earth Hour was celebrated and the way I see it, helping the Earth shouldn’t just end last Saturday… rather it should be a lifetime commitment.
So, together with Globe, I am giving away SIXTY (60) My Fair Share Eco-bags to those who have actively participated during Earth Hour last Saturday and to those who have committed to contribute in helping the environment.
Leading telecommunications company Globe Telecom goes beyond its usual support for Earth Hour on March 23 by encouraging its employees and subscribers to participate in the “No Impact Week” campaign to help further reduce carbon footprint.
No Impact Week is inspired by the book and film “No Impact Man” by Colin Beavan, which advocates carbon cleansing or living with as little carbon footprint as possible.Read more
With “Earth Hour” fast approaching (tonight; 31st March 2012 @ 8:30PM-9:30PM), criticism has been going around saying that this movement is nothing more than superficial.
The way I see it, it only becomes superficial when the general populace doesn’t recognize the true reason why we partake of this exercise.
Earth Hour, in my opinion, is practiced every year to remind us of our greatly important (and lifelong) responsibility towards Mother Nature. It’s pretty obvious to everyone that killing the lights for 1 hour every year will never be enough to save our dying planet. It is symbolic. A call to action. And ’tis best that we heed that call immediately.
So… is Earth Hour merely an empty cause? Perhaps it is – for those who think that saving Mother Earth is none of their business.
But for those like me (and hopefully you) who realize the urgency of it – not only is Earth Hour NOT a superficial movement…
It is a beckoning.
A call to every single human being on this planet to hold dear the true essence of Earth Hour. To come together and consciously help save Mother Earth each and every day.