AirAsia revamps customer care for digital era with Salesforce

Great news for us travelers who are looking for more efficient ways to coordinate and get in touch with our favorite and world’s best low-cost airline! AirAsia has just recently teamed up with Salesforce to lead the way in airline customer experience!

Ubi Festival 2017 -Visita Iglesia - AirAsia in Bohol

AirAsia today announced it has chosen Salesforce (NYSE: CRM), the global leader in customer relationship management, to be its strategic technology partner as the airline revamps its customer care for the digital era.

AirAsia aiming for higher satisfaction through more efficient and faster means in servicing customers via Salesforce

The airline, which has renamed its customer care team to Customer Happiness, will deploy Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud as part of its strategy to create faster and more personalised service for its customers.

AirAsia service agents across eight countries now have a single view of all cases from all support channels – web, phone, email, live chat, airport communications – and their complete history, allowing them to provide higher levels of personalized service.

The Salesforce Community Cloud powers the AirAsia support community in eight different languages and empowers guests to self-serve with a knowledge database, allowing AirAsia to boost service standards, raise productivity levels and the capabilities of their service agents and continue to raise the bar for the
airline industry.

Hangin’ with the big man himself – AirAsia Group CEO Tony Fernandes

AirAsia Group CEO Tony Fernandes said, “This is the year we focus on making our guests happy. This means placing customers and their needs at the centre of everything we do. Salesforce is the heart of this customer-obsessed approach as it gives us a complete view of our guests across all channels, allowing us to deliver a faster, more personalised service.
“Complaints are free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing so we treat every complaint preciously. I strongly urge our guests to make full use of the official support channels below for the fastest resolution by our amazing customer happiness team led by Mimi Phua.”

“In today’s competitive landscape, airlines need to be attuned to customers’ needs, sometimes before they know it. AirAsia is a shining example of a customer-centric company constantly pushing the envelopes of innovation,” said Mark Innes, EVP and General Manager, Salesforce Asia Pacific. “Salesforce is uniquely positioned to help AirAsia on its journey to customer centricity and is proud to be its strategic technology partner.”

Guests can contact AirAsia customer support via Live Chat, Twitter, email and call centres listed on

Support is available in eight languages – English, Bahasa Malaysia, Bahasa Indonesia, Thai, Vietnamese, Chinese (Simplified and Traditional), Japanese and Korean. Queries made via any other channel will not be addressed.

Keep up to date with AirAsia news, activities and promotions on Twitter ( and Facebook (

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