One Life / Live Them. This campaign tagline by Remy Martin Cognac which assumes a grammatical accident recognizes today’s consumers as not being defined by just one talent or skill, but are multi-faceted and should be applauded for their many passions.
Remy Martin resonates with our times, and to a generation for whom life is more about creating a lifestyle than a life path. And the more multifaceted the lifestyle, the better. This new campaign places the brand’s deep identity into words and sharing it widely. The Remy Martin One Life / Live Them campaign is based on the idea of “revealing your inner talents.”
Remy Martin and Jeremy Renner for the One Life / Live Them campaign
In fact, to embody this brand philosophy and lifestyle, Remy Martin partnered with multifaceted American actor Jeremy Renner – a two-time Academy Award nominee who has received wide acclaim for his ability to embody characters of broad depth and appeal.
Renner expanded his cinematic skills by creating a production outfit, “The Combine”, with Don Handfield in order to produce quality, character-driven content for TV and film. He also happens to be an accomplished singer and musician, skilled on the keyboards, drums, guitar and vocals, playing in a band since his youth. Although best known as an actor, Renner has extended his creative talents into the field of home renovation, successfully renovating and selling several houses, turning this hobby into a flourishing business with fellow actor and home designer Kristoffer Winters.
Remy Martin One Life / Live Them launches in Manila
Just recently, the Remy Martin One Life / Live Them campaign was launched here in Manila at the Jaguar Lifestyle Center in Bonifacio Global City, Taguig.
The campaign’s objective is to encourage consumers to explore and celebrate all their talents. You may consider it a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
During the launch of the Remy Martin One Life / Live Them campaign, we were introduced to some of the most recognizable and respected personalities who embody the multi-faceted lifestyle and brand philisophy — “Slashers” as they would call them.
These Remy Martin One Life / Live Them Slashers are the following…
Top restaurateur/architect – Carlo Calma
Dashing marketing specialist/entrepreneur – Jonathan Crespi
Respected motoring journalist/TV host – James Deakin
Prominent lifestyle blogger/journalist/TV host – Spanky Enriquez
Leading lifestyle journalist/equal rights advocate/world traveler – Melo Esguerra
Prominent lawyer/TV host/motoring columnist – Atty. Karen Jimeno
Fashion maven/lifestyle journalist/interior designer/tri-athlete – Tessa Prieto Valdez (who also hosted the evening’s proceedings)
It was an evening overflowing with fun, music and, of course, Remy Martin Cognac.
Congratulations to all the slashers and to Remy Martin for a well received launch.
Join us as we celebrate the ever changing times and how we embrace and incorporate the Remy Martin One Life / Live Them philosophy into our own lifestyle.