A fashion show, four band performances, a slew of creative reinventions.
Sneakers Clash, a worldwide campaign by Converse, saw the main activity center of Fairview Ayala Terraces last May 10 as a venue where color reigned supreme.
From the “Clash Box” transforming boring white tees into street-worthy statement shirts with splashes of paint to “photoclashed” social media pics jazzed up by graphic designer CJ de Silva, the public was enthralled with the radical ways a gray, boring world could be refreshed by color.
The audience was also treated to a showcase featuring Converse’s Spring Summer 2014 in a fashion show participated by A-list models. They sported the eye-popping reissues of Chuck Taylor All Star 70’s, the subtly elegant Jack Purcell sneakers, and the latest in Converse apparel, bags and accessories.
Converse Sneakers Clash Brand Ambassadors
The main highlight of the Sneakers Clash event was the introduction of their four brand ambassadors which the company believes best embody the spirit of Converse:
Peso Movement as All Star Core Creative
Gracenote as Converse Creative Connector
Stereodeal as Cons Creative Active
Paranoid City as Jack Purcell Creative Curators.
“For a very reputable brand such as Converse, to include us in our in their roster is an honor and we highly appreciate it,” says Jap Sergio of Peso Movement and a former member of Rivermaya, speaking in behalf of the bands.
Also hailed as Jack Purcell Creative Curator during the event was Michael Carandang, former producer of America’s Next Top Model and The Tyra Banks Show, who now runs his own production outfit creating content for ETC and E! Asia television channels.
“What I love about Coverse is that it follows your journey in life,” Carandang says. “As you reach more success in life and you become older, you can also upgrade your sneakers. It feels so good to be able to post and talk about the brand and be able to wear it. Converse is something I really believe in.”
According to Kate Oliva (Marketing and Advertising Manager of Converse Philippines), Converse has carefully chosen their brand ambassadors to reflect the spirit of Converse: “Rebellious in a creative way.” According to Ms. Oliva, these ambassadors are trailblazers and influencers in their respective fields—from the alternative scene to pop culture, from tri-media to social media.
Gracing the event were Converse Philippines CEO Margie Go, Converse Philippines Sales director Dan Mindanao, The Voice of the Philippines’ Paolo Onesa, bloggers and members of the press.
“Sneakers Clash is but an opening salvo of the activations that we intend to launch throughout the year,” says Kate. “This is not the time to be complacent and accepting of the status quo but a time to make radical changes and live out loud.”
Congratulations, Converse. Seems like things are looking up and very exciting.
And so, from one “Chuck” to another… All the best!