One Life / Live Them. This campaign tagline by Remy Martin Cognac which assumes a grammatical accident recognizes today’s consumers as not being defined by just one talent or skill, but are multi-faceted and should be applauded for their many passions.
Remy Martin resonates with our times, and to a generation for whom life is more about creating a lifestyle than a life path. And the more multifaceted the lifestyle, the better. This new campaign places the brand’s deep identity into words and sharing it widely. The Remy Martin One Life / Live Them campaign is based on the idea of “revealing your inner talents.”