Last Tuesday, Globe Telecom and Philippine Airlines announced some really good news during their media event at the InterContinental Manila… and I was there to know all about it.
Globe has been pretty aggressive promoting their “Globe Rewards” program as of late. In fact, retail brand Bench, fastfood chain KFC, and gadget store Memo Express are now part of Globe Rewards’ growing list of merchants accepting Globe rewards points as a form of payment. Current list of partner merchants include Ayala Malls Cinemas, Figaro Coffee Company, Wendy’s, Sunglass Hut, Enchanted Kingdom, Rose Pharmacy, and Petron.
With the addition of Bench, KFC, and Memo Express, Globe Rewards has grown its partner merchants to ten (10), the biggest number of partners for a telco loyalty program to date.