Puregold unveils its new plane livery in partnership with AirAsia

Guess what, folks. Philippine retailer, Puregold Price Club Inc., is going full swing and taking its retail marketing from the ground to the skies with the formal launching of its new plane livery.

Puregold Livery - Philippines AirAsia - Clark International Airport

That’s right!

Up, up and away for AirAsia and Puregold

In partnership with AirAsia, voted the world’s best low cost carrier for eight consecutive years and a proudly ASEAN airline, Puregold today unveiled its first of two plane liveries at Clark International Airport. These liveries feature Puregold’s official name and logo prominently displayed on both sides of the body of an Airbus A320 aircraft.

Puregold President Vincent Co shared that like all things that they have been doing since they started their retail chain in 1998 up to their Initial Public Offering in 2011, this day heralds a perfect opportunity for Puregold to expand their brand’s reach. He adds that their partnership with AirAsia, a globally recognized brand, is anchored on a shared commitment to deliver value and the best quality service.

Puregold Livery - Philippines AirAsia - Clark International Airport

Philippines AirAsia CEO – Capt. Dexter Comendador

On stage, Philippines AirAsia CEO Captain Dexter Comendador also said a few words. He shared that AirAsia is honored to be carrying a homegrown retail brand on the ground and in the skies, extending as far as the whole of ASEAN region to China, Korea and into the AirAsia Group’s massive network of over 120 destinations.

Puregold Livery - Philippines AirAsia - Clark International Airport

In between two lovely ladies of the AirAsia cabin crew: (L-R) Philippines AirAsia Head of Ancillary Business – Karlo Sanchez, Philippines AirAsia CEO – Capt. Dexter Comendador, Puregold President – Vincent Co and Clark International Airport Corporation President – Alexander Cauguiran

Puregold has its name wrapped on two AirAsia aircrafts. The first Puregold livery aircraft was officially presented to the public today with a traditional water cannon salute upon arrival at Clark International Airport in a ceremony led by Clark International Airport Corporation President Alexander Cauguiran, Puregold President Vincent Co, Philippines AirAsia CEO Captain Dexter Comendador and Philippines AirAsia Head of Ancillary Business Karlo Sanchez.

Puregold Livery - Philippines AirAsia - Clark International Airport

The traditional water cannon welcome for Puregold

“We are a sociable and innovative brand. We also take pride in our collaborative nature and this new livery demonstrates AirAsia’s creative approach to partnerships and marketing opportunities especially with companies that support and promote the Filipino brand of excellent service,” Captain Comendador said at the unveiling ceremonies in Clark Airport in Pampanga.

Puregold Livery - Philippines AirAsia - Clark International Airport

Puregold President Vincent Co and Philippines AirAsia CEO Capt. Dexter Comendador standing in front of the AirAsia aircraft sporting the new Puregold livery.

Puregold ended last year with a total of 329 stores nationwide. These included 277 Puregold stores, 12 S&R membership shopping warehouse, 23 S&R New York Style fast-food outlets, nine NE Bodega Supermarkets and eight Budgetlane Supermarkets. Wow. That’s A LOT!

Puregold Livery - Philippines AirAsia - Clark International Airport

Fly with AirAsia

AirAsia in the Philippines operates a fleet of 17 aircrafts with domestic and international flights out of hubs in Manila, Cebu and Kalibo.

Puregold Livery - Philippines AirAsia - Clark International Airport

Puregold decals inside the aircraft.

Puregold Livery - Philippines AirAsia - Clark International Airport

Puregold branding prominently displayed inside the AirAsia aircraft.

The airline operates several flights to/from Manila, Davao, Cebu, Kalibo, Caticlan(Boracay), Tacloban, Tagbilaran (Bohol), Puerto Princesa (Palawan) and Clark in the Philippines with international flights to/from Shanghai, Taipei, Incheon (Seoul), Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, and Singapore (via Cebu only).

Puregold Livery - Philippines AirAsia - Clark International Airport

Arriving passengers of the AirAsia flight happily receiving Puregold gift packs as they enter Clark International Airport

Philippines AirAsia is part of the AirAsia Group that has been awarded the World’s Best Low Cost Carrier for eight consecutive years running by Skytrax from 2009 to 2016.

Congratulations, AirAsia and Puregold, on your fruitful partnership! It’s a great time to start chasing wonders!

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Puregold unveils its new plane livery in partnership with AirAsia was last modified: May 6th, 2017 by Chuckie Dreyfus