I’ve long been a fan of Julie’s Biscuits products. From biscuits, cookies, crackers to even their delectable wafer rolls. My wife and I usually buy them in the grocery for our kids and stock a couple more for ourselves.
Here’s the catch, though… for the longest time, I thought that the Julie’s Biscuits brand which makes these delicious treats and our local Julie’s bakeshop were one and the same.
I even remember visiting a grocery in Penang, Malaysia just a couple of months ago and found myself surprised to see Julie’s Biscuits being sold there. I even thought to myself, “Oh, look! Julie’s is now being sold abroad?”
Boy, was I wrong.
Julie’s Biscuits and Julie’s Bakeshop are two different companies and are NOT related to one another at all.
How did I find out? Well, just recently… I, together with my wife and a couple of other cool bloggers, were invited to check out the awesome Julie’s Biscuits factory in Malacca (that’s “Melaka” to locals), Malaysia!
Yes, folks. Julie’s Biscuits’ main base of operations is located in Malaysia. In fact, not a single product of Julie’s Biscuits is manufactured in the Philippines. Interesting, eh?
I was so excited to be returning to Malaysia (my 4th visit already, I think) and being able to visit a city that I’ve never been to before. But apart from that, I was equally eager to do a tour of the Julie’s Biscuits factory and see how their yummy treats are made. It almost felt like I was Charlie heading off to see the Chocolate Factory. Hahaha! No, really!
I love these kinds of tours. When I was a kid, I’d look forward to field trips that would take me to places where interesting things were made. This visit was no different. And traveling with good friends seemed just like icing on the cake.
The moment we arrived at Kuala Lumpur International Airport (KLIA), our entourage was immediately met by the wonderful people from Julie’s Biscuits as well as the amazing folks of Malaysia Tourism. The land travel from Kuala Lumpur to Malacca was expected to take about an hour and a half… and since it was evening already, we had to hurry off and stopover halfway to have some quick dinner.
Dinner was amazing.
The dishes were hot, flavorful and unmistakably Malaysian!
I was ooh-ing and aah-ing all throughout dinner. LOL!
By the time we arrived at the Holiday Inn Melaka, we just had enough time to check-in freshen up and call it a night. Besides, my tummy was so full after that unforgettable first dinner that all I could think of was the bed which was seemingly calling out to me.
And since our Julie’s Biscuits factory tour itinerary the next day was scheduled to start early, it seemed wise to turn in for the night and recharge.
I woke up the next day raring and excited to see the Julie’s Biscuits factory and have some fun with our new-found friends. After a quick breakfast, we boarded our tour bus and were well on our way to the headquarters of Julie’s Biscuits. Yay!
As soon as we entered the gate of the factory, we were all blown away by the warm and incredible welcome we received by the awesome people of Julie’s Biscuits!
They surprised us with a well-prepared (and well-choreographed) musical number performed right at the driveway, together with their very cute Julie’s mascot! Wow! They were singing and dancing and filled with infectious joy.
Afterwards, we were led to their meeting room where we were formally introduced to our hosts — the wonderful people behind Julie’s Biscuits.
We also had a chance to introduce ourselves one by one and share pleasantries. During this fun exchange, we learned more about Julie’s Biscuits and the corporation behind it — Perfect Food Manufacturing.
A brief history of Julie’s Biscuits
I learned that Perfect Food Manufacturing (also known as Julie’s Biscuits) was established back in 1981. It is the brainchild of Mr. Su Chin Hock, a Malaccan entrepreneur who was previously in the tilting and construction industry. Unusually different from the food business, wouldn’t you say?
Well, the urge to enter the biscuit manufacturing industry came when Mr. Hock realized that 95% of biscuits on the shelves were imported products. He believed that Malaysians were able to do a decent job of producing biscuits and exporting them abroad (which is exactly what they are doing now — even to the Philippines).
From a single plant producing solely crackers 35 years ago with merely 200 workers, it has grown to three big scale plants with a product line that has expanded to various types of products such as biscuits, cream sandwiches, wafer rolls, waffles and cookies, while providing jobs to more than 1,000 individuals. Wow.
The mission of Julie’s Biscuits is to produce high quality and delicious biscuits while upholding their core values — ACCOUNTABILITY, CONSCIENCE, INTEGRITY and PASSION. They also make sure to infuse LOVE into the baking process which, in my opinion, is very evident even by just merely listening to them talk about their products.
Observing the manufacturing process of Julie’s Biscuits
Before we were allowed to enter the actual area where their delicious products are made, we were made to wear something akin to a lab gown (sorry… not exactly sure what it’s called).
Basically, we were covered from head to toe to ensure that proper sanitation was maintained during our time inside the manufacturing facility.
I learned (and it is worth knowing) that all the raw materials for the production of biscuits are from highly reputable suppliers and all processes from packaging, transportation and storage areas are in accordance to the HACCP requirements.
Also, for the safety and health of consumers, water filtration systems were installed to remove water impurities and chlorine in water thoroughly before use.
Since I am so particular when it comes to what goes into the food I eat, I was especially pleased to find out that Julie’s Biscuits also strictly prohibits the use of any artificial coloring and preservatives in their products. Good job, Julie’s!
It was such a treat for me to be able to see and learn how these products, which we only think of eating, are actually made.
It was also fun observing their automated machines which do everything from flattening the dough, baking the biscuits, applying the filling, and wrapping them up in pretty packaging.
Unfortunately, I couldn’t provide photos of our time inside the facility since cameras and smartphones weren’t allowed inside for obvious reasons, of course — confidentiality and sanitation. Completely understandable, though.
A fun cake-making competition
After our manufacturing facility tour, we had the time of our lives laughing and having fun as we participated in a very competitive, yet equally amusing, cake-making contest inside the Julie’s Biscuits Cafe.
We were asked to individually create our own cakes using ingredients provided to us while incorporating Julie’s Biscuits into them.
I swear, I put so much passion into making my cake the same way my new friends from Julie’s probably do with every treat that they make.
Unfortunately, my cake wasn’t chosen as one of the 3 finalists.
But my wife’s cake made it in (Yay!) so that makes me somewhat of a winner as well… Hahaha!
In the end, only one winner could be chosen, though. And the honor of being the overall winner of our cake making contest was Camie Juan. In all fairness… her’s was probably the prettiest and daintiest cake among the lot.
Heading home with beautiful memories and great new friends
Before heading off to the airport to catch our flight, a beautiful send off was prepared by Julie’s Biscuits by way of an amazing lunch at The Pressroom Bistro Pavilion in Kuala Lumpur.
This particular meal was specially prepared for us, which included two amazing desserts using (you guessed it!) Julie’s Biscuits products!
A short program was held and we had the opportunity to share what we have learned and give back some of the love that Julie’s Biscuits have so generously showered upon us.
Well… “All good things must come to an end”, as we all say, and every journey ends back home — but not without creating a lot of wonderful memories and forging beautiful friendships along the way. And in that sense, nothing really has ended.
More than anything, it has just made the heart grow fonder and has placed a feeling of longing in my heart to return one day and create more memories with the beautiful people of Julie’s Biscuits.
To find out just how much fun we all had during this trip, check out this amazing video which Julie’s Biscuits surprised us with. This video documents our entire trip to Malaysia and truly captures just how wonderful and unforgettable this experience was.
And as I close this blog post, I shall grab a pack of Julie’s Biscuits which I have stashed nearby and nibble on it, savoring its deliciousness — knowing that these products are actually made by really wonderful people whom I can now call friends.
Thank you very much, Julie’s Biscuits for an incredible trip to Malacca which I have been so fortunate to be a part of… and also for being such gracious hosts to all of us.
Truly, I believe that every product you make is filled with love… because I have personally felt that love from all of you — and that, in my opinion, is the best thing I brought back home with me to the Philippines.
Win Julie’s Biscuits gift packs!!!
Since love is meant to be shared and given away, the same goes for Julie’s Biscuits because these products are made with overwhelming love as well!
I am giving away THREE (3) JULIE’S BISCUITS GIFT PACKS to 3 of my lucky readers by way of a raffle contest below!
That’s right! I will be picking three (3) winners who will receive a Julie’s Biscuits gift pack each! You’re not gonna want to miss this! And joining my raffle contest is very easy!