Just a few days ago, I had the most awesome opportunity to be part of the exclusive launch of Louis XIII’s “Quest for a Legend” campaign which was held at the very posh “The Tasting Room” in the recently opened City of Dreams Manila. The perfect setting for this grand kickoff.
And though my palate isn’t too discerning when it comes to cognac and other hard drinks, I just knew I had to be there to witness this momentous event. Besides, it’s not just ANY cognac… it’s Louis XIII for pete’s sake!
Before the event (and dinner) itself, I was able to sit down and talk to two very prominent figures in this industry – Ms. Marie-Amelie Jacquet, 4th Generation of the owning family of the House of Remy Martin and Mr. Christophe Bourrie, Regional Director (SEA, India and Middle East) of Louis XIII.
During this brief intimate interview I asked them a couple of things about the Louis XIII “Quest for a Legend” campaign to get a better grasp of what they were trying to achieve.
All about Louis XIII and the Quest for a Legend campaign
“Quest for a Legend” is an international campaign which hopefully will find some of LOUIS XIII’s treasures. It seeks to find hidden decanters of distinctive value across the globe; the rarest LOUIS XIII decanter in existence, the most unique and best preserved. These decanters might be stored in a cellar in London, locked in a French chateau, stowed on a distant island or located in a penthouse in Singapore. Whether it is an heirloom, a cherished memento or an acquisition from an auction, each decanter possesses its own story and holds dear to each of its owner.
The Quest for a Legend starts off in the SEAMI region which includes Philippines, India, Malaysia and Singapore. It encourages LOUIS XIII owners to join this unique search for a legendary LOUIS XIII decanter. Just to clarify… oldest doesn’t necessarily mean “rarest”. A LOUIS XIII expert committee will carefully and meticulously examine each submitted decanter.
I asked Ms. Jacquet and Mr. Bourrie why they decided to launch the Quest for a Legend and what encouraged them to stage this incredible search. According to both Ms. Jacquet and Mr. Bourrie, LOUIS XIII cognac was born in 1874 when Paul Emile Rémy Martin creates the first decanter with his most precious eaux-de-vie, some of which were aged of hundred years. Their cognac is 140 years old this year. Thus, they are launching Quest for a Legend now to celebrate LOUIS XIII’s birthday.
And since the “Quest for a Legend” is a worldwide undertaking and because LOUIS XIII decanter has travelled everywhere in the world since its creation, this search will eventually be extended to other countries as well. In a way, this quest will help nourish their patrimony and at the same time involve Louis XIII’s most faithful clients in this campaign.
This is actually Louis XIII’s first ever campaign so they are hoping that many customers will answer the call and join the “Quest for a Legend”. At the same time, this effort will be an incredible way for the good folks of Remy Martin to meet more LOUIS XIII collectors and aficionados in the region – the perfect opportunity to know them better and to, hopefully, find really great stories behind their well kept decanters that has been passed on from generation to generation, not to mention the provenance of their bottles.
The Quest will also be online with exclusive video content which can be viewed on their Quest for a Legend website and will be supported by the hashtag “#QuestforaLegend” and “#LOUISXIII“.
- Contest entry period is between 3 February 2015 and 31 March 2015
- To enter the competition, participants in the competition must send photos of their unopened LOUIS XIII bottlevia SMS Text, Whatsapp or to the local Rémy Martin office. Entries can also be submitted online at www.louisxiii-cognac.com/questforalegend
- Participants need to provide their full name, age, ID, contact information, nationality and details on how they obtained the bottle of LOUIS XIII
- Participants can submit more than one bottle
- The LOUIS XIII team will follow up with each submission individually
- The winner will be chosen by and expert committee who will assess each bottle with a set criteria
- Rémy Cointreau International (RCI) reserves the right to make the final decision
Terms and conditions for participants
The participant of the “Quest for a Legend” must be the legal owner of the bottle.
- Must be citizens or residents of the participating countries in SEAMI
- Must be 18 years and above, 25 years of age for India
- Must agree to absolve LOUIS XIII/RCI from any liability with regard to handling of the entry bottle
- The bottle must be unopened, with at least 50% of original liquid (this will be verified by RCI and the House of Rémy Martin)
Wondering what kind of prize the owner of the rarest decanter gets? The owner of the winning bottle will be part of a prestigious Gala Dinner where his/her bottle will be showcased. The winner of Quest for a Legend will also enjoy a very luxurious trip to France, including the Estate in Cognac, where LOUIS XIII was born. Wow.
The trip to the Rémy Martin Estate in Cognac, France includes:
- Two return Business class air tickets
- Two first class returntrain tickets between Paris and Angouleme
- Car pick up transfer to the Estate
- A hosted lunch at the Estate
- Guided Tour of the Estate, grounds, cellars and distillery
- A tasting of LOUIS XIII and Dinner
- One night’s accommodation in Cognac
Full terms and conditions will be made available at a later date.
Be part of history
There you have it, folks. The Quest for a Legend is on. Spread the word and ask friends and family. Who knows… maybe the rarest Louis XIII decanter in this region is just sitting somewhere in your home or locked up inside a dusty chest.
It’s time to join the quest and be part of the legend.
Launched 140 years ago by Paul ÉmileRémy Martin, LOUIS XIII is a timeless legacy, passed down from cellar master to cellar master – a true legend. A symbol of French excellence, it has been featured in major historical events and enjoyed by the great legendary figures of both past and present centuries.
Presented at the World’s Fair in Paris in 1900, the King of Cognac travelled on the maiden journey of the celebrated Orient Express and the luxury ocean liner Normandie bound for the United States. Since the late 19th century, it has been the prestigious cognac of choice at great royal courts, from the Tsar of Russia to the Court of Siam, consecrating it as the true cognac of kings.